The University of Idaho School of Journalism and Mass Media is Idaho’s only accredited program for the study of journalism, mass communication and related fields. The school offers bachelor’s degrees in five fields: advertising, broadcasting and digital media, film and television, journalism and public relations.

Students with degrees from the school pursue careers with advertising agencies, radio and television stations and networks; film and video production companies; cable and satellite operations; newspapers and magazines; other print and online media; and public relations firms. They also work as public information specialists for nonprofit agencies, private corporations and within the government. Many graduates seek advanced degrees in law, public administration, strategic communication and the humanities and social sciences.

Many students in the School of Journalism and Mass Media supplement their academic experience by working for the independent student media outlets on campus: The Argonaut newspaper, Blot magazine, and KUOI-FM. Students are also strongly encouraged to pursue internships at professional media organizations throughout the region.

The school was accredited in 2014 and reaccredited in 2023 by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), the agency responsible for the evaluation of professional journalism and mass communications programs in colleges and universities.