The Trademark & Licensing office serves the University of Idaho by promoting and protecting its name, marks, colors, brands, and all identifiable properties of the university and to ensure appropriate use of the trademarks both on and off campus. It is also responsible for managing the licensing of the U of I branded products. The revenues brought into the department help support scholarships and athletic programs.

Mission

• Protecting the U of I name and ensuring that its use is compatible with the University's overall brand.
• Assuring that all products or services that bear University trademarks are of high quality and are used only in connection with products and services with which the university has chosen to be identified;
• Preventing misleading or inaccurate representations of relationships to other entities or activities, and preventing others from taking advantage of the goodwill the university has developed and which is symbolized by its trademarks; and
• Assuring that the products and services bearing Idaho's trademarks protect the integrity and reputation of the institution, maintain and build upon the goodwill of the institution, and promote support for and increase awareness of the institution, its mission and goals.