CALS Communications
CALS Communications leads efforts in media relations, marketing, web communications, social media and digital media for the College of Agricultural and Life Sciences and UI Extension. This unit is responsible for developing and implementing communication and marketing strategies to enhance and support college strategic goals through the promotion of research, teaching and extension programs.
Services we provide
For assistance with marketing materials such as flyers, brochures, infographics, promotional items, advertisements, graphics, etc. Amy Calabretta is the marketing and events assistant director for the College of Agricultural and Life Sciences and University of Idaho Extension.
Contact Amy at 208-885-5067 or arysdam@uidaho.edu.
We provide news, public information and media relations support for college and extension programs and events. John O'Connell is the public information officer and produces news releases and assists media by providing information and arranging interviews with faculty and staff.
Contact John at 208-530-5959 or joconnell@uidaho.edu.
Media relations tips for UI Extension county offices.
If you or your department, research team or Extension program has news that you think may be worthy of sharing with internal or external audiences, we want to hear from you. Some of the ways your information may be used include:
- News stories to the public
- Internal communications
- Social media posts
- Messages to stakeholders, donors and alumni
- Speeches
- Marketing materials
Send your ideas to calsnews@uidaho.edu.
We are responsible for the development, oversight and maintenance of CALS and UI Extension websites. Our team has access to Google Analytics and Qualtrics tools. We can also assist with customized bulk emails that are sent through SendGrid for tracking analytics.
Contact team (Amy, Brian and Debra) by emailing ext-web@uidaho.edu.
Social media
CALS Communications manage the main CALS and UI Extension social media channels, including Facebook, Twitter, YouTube, Instagram and Flickr. We actively work with departments and organizations on and off campus to promote CALS and Extension activities on these channels. If you have an item you’d like help promoting, please email cals-social@uidaho.edu.
Visit the University of Idaho social media website for more information on policies and procedures.