Strategic Media Management, Online Graduate Certificate
Build strategic media skills
Advance your career or develop new knowledge in the field of media management with University of Idaho’s online Strategic Media Management Graduate Certificate. The program delivers practical skills in social media strategy, strategic media planning, audience engagement and media entrepreneurship — all tailored to help you stay ahead in your field.
This certificate seamlessly integrates with our Media Production Graduate Certificate, allowing you to earn a Master of Arts (M.A.) in Emerging Media degree by finishing both.
Why choose the online graduate certificate in media management?
You can finish the media management certificate — designed with professionals in mind — in as little as two semesters through a modular approach to graduate education while gaining industry-relevant experience. Highlights of the program include:
- Flexible learning to fit your schedule: Pursue your graduate studies online so you can balance work, life and family.
- Accelerated and traditional paths: Finish a certificate program in just two semesters or complete your master's degree in as little as two (accelerated) or up to four (traditional) semesters.
- Learn from experts: Gain insights from faculty with experience in media production, filmmaking, broadcasting and digital journalism.
- Financial support available: U of I’s graduate certificate programs are eligible for federal financial aid.
- Start when you're ready: Enroll in strategic media management courses either in the spring or fall, depending on your schedule.
Start your online Graduate Certificate in Media Management
Complete a total of 36 credit hours through our Strategic Media Management Certificate and Media Production Certificate to earn an M.A. in Emerging Media, a degree program that combines strategic leadership with media expertise.
Learn how to create data-driven strategies, optimize media campaigns, and navigate the legal and entrepreneurial challenges of modern media landscapes through the 18-credit certification program. The coursework focuses on the critical tools needed for success in strategic media planning, social media analytics and audience engagement, including opportunities for hands-on learning.
The strategic media management certificate prepares you for roles in media planning, social media strategy, audience analysis and more. Employers value the skills you gain in media entrepreneurship, analytics and campaign optimization, positioning you for success in a rapidly growing industry.
As an online student, you pay in-state tuition for your media management courses. Review costs and explore scholarship opportunities.
Expand your media management certificate with the School of Journalism and Mass Media’s student groups, professional programs, internships and more — accessible from anywhere.
In order to begin your media management certificate at U of I, you must contact your advisor.
M.A. Emerging media requirements
You can also earn an M.A. in emerging media online by completing the strategic media management and media production certificate program.
View the online emerging media master’s degree application process and requirements.
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Request more information about strategic media management
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Whether you want to enhance your current role or explore new opportunities, University of Idaho’s online graduate certificate in media management helps you stand out. Connect with us to get started!